Recently, the special section of China Wardrobe.com conducted an exclusive interview with Hu Guoshuai, president of DE&E SMART HOME. "It's better to be kind than to be shrewd, to be honest than to be dispute, and to be kind than to be mighty." This sentence is not only his code of conduct, but also his business guidelines as the "trader" of DE&E SMART HOME.

Mr. Hu said: DE&E SMART HOME continues to improve the enterprise's internal and external capabilities through the integration, coordination, and upgrade of DE&E Appliances and REBON cabinets. By enhancing the competitive advantage, building a home ecology in collaboration, and enhancing the growth momentum of the company through "smart manufacturing", maintaining the continuous growth of corporate value.

The following is a condensed transcript of this interview:

What have you gained during the 16 years of working together with REBON cabinets?

1. I am very fortunate to have joined this industry, an industry that has a huge market and still maintains rapid growth.

2. I joined a good business platform-DE&E SMART HOME, and have grown together with the company in more than ten years.

3. The product has extended from kitchen cabinet to the whole house, and has completed a series of upgrades to make the product more in line with current decoration trends and become more popular with young people.

4. Completed the transformation and upgrading of the overall informatization, and the second phase of the plant was put into operation. In the process of company development, I met many outstanding colleagues and built a professional team. 

These are the biggest gains.

Under the new strategic plan, what different new experiences will DE&E SMART HOME bring to you in the future?

From the perspective of industrial layout, DE&E SMART HOME has DE&E Appliances and REBON cabinets. These two brands have own achievements and brand influence in their industry. After integration, with the unique advantage of "cabinets and electrical appliances all-in-one," to form core competitiveness in construction industry.

From a personal perspective, how do you keep up with the times?

Facing change and development with an open learning attitude. First, before the epidemic, we would go to Germany and Italy to exchange and study; secondly, REBON cabinets have long insisted on participating in important home and abroad exhibitions, such as China Construction Expo and Canto Fair. Businesses communicate with each other to gain timely insight into market demand and the needs of distributors.

What is the future development vision of DE&E SMART HOME?

Everything we do today is order to provide people with a higher quality and better life. Both DE&E Appliances and REBON cabinets will continue to adhere to "innovation leading" and "quality to win", win the market and reputation of customers with quality. The most important objective is to bring a higher quality and better life to more consumers.