In the past 2021, REBON Cabinets has taken a new step. This year, REBON Cabinets and DE&E Appliances merged to establish DE&E Smart Home, with a steady increase in sales and a continuous improvement in brand value. In 2022, a new journey has already started, and REBON Cabinets will persist in striving for success in stability, maintain innovation and development, and strive to open a new situation of high-quality development.

On February 24th, 2022 REBON Cabinets Business Fair was held in Hangzhou Jinma Hotel. Gao Dekang, chairman of DE&E Smart Home, and Hu Guoshuai, president of DE&E Smart Home, together with all the management and marketing teams, attended the meeting to sum up the work achievements in 2021, deploy the key and innovative work in 2022, plan the future, draw a blueprint, and open a new chapter of brand development in 2022.

Hu Guoshuai, president of DE&E Smart Home, delivered a speech enthusiastically, and he put forward three points:

First, the new environment. In the past two years, the COVID-19 epidemic has caused a serious impact on all walks of life, but with the control of the epidemic, the global economy still has sufficient potential, strong resilience, and large space.

Second, new channels. With the development trend of fine decoration of real estate and the constant change and upgrading of young people's consumption, engineering channels and assembly channels are important development directions.

Third, new products. Younger and personalized products are the trend of the times. REBON will launch young and fashionable original customized products, as well as electrical appliances, wooden doors and furniture products every year, which are in line with the market trend and the lifestyle of young people.

In addition, the heads of various departments have made strategic deployment and planning from the aspects of product layout, marketing strategy and brand communication strategy, which pointed out the direction for the work in 2022.

At the end of the meeting, Gao Dekang, chairman of DE&E Smart Home made a summary of the meeting, and he put forward the principle of "five-pronged approach". REBON Cabinets will continue to adhere to the positioning of medium and high-grade brands, continuously introduce new products, adhere to high-quality products and actively market, and achieve new heights!