REBON has won the Top 10 Brands For Full House Customization for the 12th time.

On September 1, according to Home Construction Enterprise Brand Competitiveness Index Ranking(2023), the list of brands with outstanding performance in the full house customization industry in 2023 in terms of product innovation, market performance and consumer service system was announced. REBON won the Top 10 brands for full house customization.

21 Years Of Refined Quality

After 21 years of accumulation, REBON has evolved from kitchen cabinets to full house customization, and then to the extension of  furniture and soft furnishing series.

The industrial chain continues to improve and products continue to make breakthroughs, and now a full house customization model has been formed with "kitchen cabinets" as the core, covering wardrobes, bookcases, wine cabinets, bathroom cabinets, tatami mats, etc.

In terms of production, advanced production lines such as German Homag were introduced across the board, creating an industry miracle of more than 1,000 consecutive days of production and delivery without overdue dates. In terms of quality, with intelligent manufacturing as the leading role, a digital and graphic integrated information management system covering the entire process of production, sales and service has been implemented, and the product qualification rate has been significantly improved.

Design Driven

In recent years, REBON has continuously increased its investment in product research and development, actively carried out technological innovation, and invested a large amount of money every year in the development and research of new products and new processes. Through insights into consumer living habits and product trends, control, subvert the tradition, and introduce the new.

As early as the beginning of the year, REBON has determined the product strategic positioning of "light high-end customization" and creatively defined the five core keywords of "light high-end customization": "simple style", "light luxury" and "leading design" , "excellent quality" and "perfect service". On this basis, the brand has newly upgraded its SI and launched five core products: Ideal Home, Free Time, Latte, Jade Elegant and Golden Years. With its fashionable and avant-garde style and unconventional artistic design, it leads the fashionable home furnishing trend. 

Direct Store Establishment

In order to comply with the trend of "cabinets and kitchen appliance" and meet diversified consumer needs, REBON's first batch of direct stores have been put into trial operation.

The birth of the two direct stores can also be said to be a grand gathering of REBON annual new products. They feature the best-selling products "Ideal Home", "Free Time" and "Jade Elegant", and use different space shaping techniques to create differentiation. 

Create a comfortable space texture through diversified products such as home furnishings, electrical appliances, and home furnishings, and create a home aesthetic space for consumers that integrates functionality, intelligence, and aesthetic design.

In the future, REBON will rely on its strong R&D strength and manufacturing genes to continue to lay a solid foundation in manufacturing, products, marketing, and services, continue to innovate products, improve services, optimize the brand, and shine more dazzlingly.