Industry Analysis

The custom cabinet industry is experiencing an impressive growth due to the high demand for customized, high-quality cabinets in homes and offices. As consumers are becoming more interested in unique and personalized solutions, custom cabinets can offer a perfect fit for their specific needs and preferences. Moreover, as the real estate market is booming, more homeowners are investing in upgrading their properties which has furthered the demand for custom cabinetry.

With the advancement of technology, customers now have access to a wider range of design options and styles, allowing them to decide the type of materials, finishes, and colors that are required. This has significantly transformed the industry, and now customers can have custom cabinets with very specific dimensions that fit perfectly in the designated space.

REBON Brand

As one of the earliest brands to enter the cabinet industry, after more than 20 years of accumulation, it has achieved the expansion of various categories from core cabinet single products to whole-house customization. It started early, has rich resources, strong strength and complete product systems. It has won dozens of honors such as national high-tech enterprises and top ten brands in the industry, occupying multiple advantages in market development.

In order to meet the consumer needs of young people, REBON launched the "Light High-end Customization" strategy in 2023 to provide people with a better life experience with products with higher appearance, higher quality, and more affordable luxury.

R&D Team

DE&E Smart Home, a subsidiary of REBON Cabinets, has been awarded the national postdoctoral research station and has a high-quality expert-level scientific research team. At the same time, relying on the technical guidance and support of Zhejiang Agriculture and Forestry University, DE&E Smart Home, established the industry's only "Home Panel Surface Decoration Research Center", which became the core driving force of REBON's precision manufacturing.

Smart Manufacturing

In line with the purpose of "building an Asian-level model factory", REBON has selected industry-leading equipment (imported from Germany and Italy), has 8 intelligent production lines, and built an advanced domestic manufacturing factory. Currently, REBON is preparing to build a new 4.0 smart factory, which integrates intelligence, automation and personalization, and will become the most intelligent customized home furnishing factory in China and the world.

Products

Over the years, REBON has continued to iteratively upgrade its products. Currently, it covers seven major product matrices: kitchen cabinets, customized cabinets, parapets, interior doors, hardware, kitchen appliances, and home furnishings. The categories are rich and complete, and are presented to consumers in whole-house scenarios.

Based on REBON's strong intellectual manufacturing and scientific research capabilities, and with the gradual deepening of the "light high-end customization" strategy, the "S-class" concept emerged at the historic moment, which represents S-class products, S-class materials, S-class design, and S-class craftsmanship , S-level service.

In line with popular trends, REBON has launched new customized products such as "Ideal Home" and "Free Time". Environmentally friendly and high-quality boards, minimalist design concepts, and advanced color schemes meet contemporary people's needs for personalized customization.

What is worth mentioning is the most innovatively developed skin-friendly nanotechnology sheet - REBON Skin Friendly Board. Its HF nano-excimer technology and industry-leading nano-coating technology create five major advantages: scratch resistance and deformation resistance. , corrosion resistance, high temperature resistance, finger stain resistance, and has been favored by market consumers as soon as it was launched.

Service

DE&E's headquarters has a complete "360º Sincere Service System". We provide unique selling point training to strengthen the product application ability of agents, advanced and standardized service process guidance to help agents establish an effective after-sales service network. We also provide remote video service guidance, real-time collaboration to guide agents to deal with difficult problems, and installation manuals and videos to help agents improve the professionalism of the installation process.