On March 6, REBON Cabinets' 2024 Retail Business Business Conference was held in Hangzhou. Gao Dekang, chairman of DE&E Smart Home, department heads, marketing elites and dealers from all over the country attended the meeting, summarizing and reviewing the development results of REBON Cabinets in 2023, and making strategies for brand, products, marketing and other aspects in 2024 Layout.

Sustainable Growth through Resilience

Looking back on 2023, REBON Cabinets has always been based on the long-term, with overall planning and an all-round, multi-level and multi-form thinking, actively adjusting the strategic layout in the fields of brand, products, channels, marketing and other fields, and establishing a new pattern of brand development.

At the beginning of the meeting, Ruan Jincheng, general manager of marketing at DE&E Smart Home, pointed out: The market is changing rapidly and challenges are just around the corner. In the face of fierce market competition, only continuous innovation and change can achieve long-term and sustainable development.

Gao Dekang, chairman of DE&E Smart Home, released the "REBON Cabinets 2024 Development Strategic Plan" at the meeting. He clarified the "five major strategies" for the development of REBON Cabinets. He said that in 2024, he will focus on strengthening product innovation, research and development, and promotion. The chairman's impassioned words instantly ignited the fighting spirit of the participating dealers.

Two boards promoted by REBON Cabinets - Skin-friendly board and Green board were displayed at the conference site. Skin-friendly board and Green board are both ENF grade boards. Skin-friendly board combines HF nano excimer technology and industry-leading nano coating technology, and has the characteristics of scratch resistance, deformation resistance, corrosion resistance, high temperature resistance, and finger stain resistance. , skin-friendly and durable; Green board is based on reed and has the characteristics of natural edible, no formaldehyde and no odor, durable and non-deforming, moisture-proof and non-cracking. These two boards have been widely favored by consumers since they were launched on the market.

Celebrating Success Together

In order to thank all dealers for their efforts in 2023, the meeting set up a commendation session to commend dealers with outstanding performance in 2023 on-site to encourage dealers to achieve outstanding results in the new year and achieve performance takeoff.

In 2024, REBON will continue to adhere to the "light and high-definition" strategy, rely on strong manufacturing strength, deepen the core advantages of product differentiation through R&D upgrades, and provide consumers with a full range of home experience combined with the ultimate supporting facilities of the whole case.